Play With Your Best Ideas.
Discover Better Ones.


Say hello to Business Toybox.

The tool to help you understand your business models, and the game that motivates you to discover new ideas.

Business Toybox Is A Tool Made By Game Designers To Help You Build On Your Ideas


Let's start with the familiar. Building a business is hard. For this reason, experts have spent a lot of time coming up with ideas, techniques, and resources to make it all easier.

There's something that the experts have largely missed though. Something we consider pretty important. That something is that these ideas, techniques, and resources are all kinda boring, or at the very least don't stand a chance against your social media addiction.

It's why a lot of founders ultimately don't practice what the experts preach. It's why a lot of founders fail.

Business Toybox addresses that by taking some of the best ideas out there in the world of building better businesses and adding a large amount of game designer insight to make the process more fun and enjoyable.

Gaining insight, doing research, and building something great, will feel like less of a struggle, and more like a game.

What If?

What If: You Didn't Start With A Blank Page, But With A Colorful Canvas

First off, Business Toybox uses these things called Canvases. You won’t be doing a lot of writing in Business Toybox. Instead, you’ll be playing and building with your ideas to get a better feel for them. Our Canvases are designed to handle building and playing a lot better than pages of plans. Our Canvases aren’t quite like painter’s canvases though, they kind of combine elements of maps and board games too. At least, that’s what we think, we’ll let you draw your own conclusions on what the feel like.

A lot of our canvases are based off pre-existing diagrams such as the Business Model Canvas and the Lean Canvas. These have already helped millions of people map out their ideas, so they seemed like a good starting point. We’re also building a few original Canvases based on the feedback we receive from you all.

Each Canvas - and the rules that come with it - have strengths and weaknesses that can help you come up with unique insights and experiences. Feel free to explore. We’ll also be adding new ones soon.

What If: Ideas Were More Than Just Thoughts And Words

As soon as you pick a Canvas you’ll want to add some Tokens to it. Tokens represent you and your team’s ideas. The key thing though is that they’re no longer just thoughts, words, or even sticky-notes attached to a whiteboard. They’re now these interesting little symbols that look a little bit like board game pieces.

You can move your ideas around the Canvas, placing them in places where it makes sense, such as in specific spots or next to related ideas. You can also zoom in to get a closer look at them and come up with special attributes that better define what makes them special.

What If: You Had A Special Framework For Asking - And Answering - The Questions That Matter

Sprints are where all the fun and action are. You don’t really start playing with Business Toybox until you’ve created a Sprint.

Every business model starts out relying on a lot of assumptions and what ifs. In at least some way, almost all of them are going to be wrong. You really want to figure out which assumptions are wrong so you can take your set of ideas and assumptions and back them up with facts and evidence. Sprints help you do that.

Each Sprint starts off asking you what assumption of what if you want to tackle. They also ask how much time you’ll need to find whatever it is that you’re seeking (it’s part of the reason why they’re called Sprints, they’re designed to be fast). Once you’ve created a Sprint, it’s up to you and your team to work together and use the tools the Sprint provides to go out and collect evidence, feedback, answers, etc.

What If: It Was Easier To Reflect On Your Ideas and Evaluate Them?

Remember those Sprint things we mentioned earlier? They do expire eventually. When they do, the next thing you’ll want to do is take the time to reflect on the what if they’re based around. Namely, you’ll want to reflect on how all the evidence, feedback, etc you collected actually impacts you and your team’s ideas (the Tokens).

That’s why we take you back to your Canvas and let you and your team vote on how your ideas have changed. Some of them might have been validated by the work you’ve done in this Sprint. Others might have been invalidated instead, which is rough, but this does give you an area to focus on improving in the future.

Either way, your ideas gets better. Now you have more actual evidence to back it up, even if some of that evidence proved that you and your team were wrong about a few things. The important thing is you don’t have to stop here. You can change your ideas around, create another Sprint, and keep going. Each time you repeat the process things just get better.

What If: You Could Keep A Record Of Your Journey

Each time you finish a Sprint, we create a record of it. This record includes a before-and-after snapshot of the Canvas and all your ideas inside it, along with all the things you and your team did during the Sprint. We call all the records you create along the way your Journey.

As you finish more Sprints and collect more evidence and insight about your ideas, you’ll be able to see them change and grow over time through the records we keep. It’s a nice way of knowing that thre.

Besides being nice to look at, you can also use these records to go back in time and test a “what if we did this instead” idea by creating a new Sprint based off an older Canvas. You can’t change the past, but you can see what might have been in order to change the future.


So what are you waiting for?

Every account comes with a 7 day trial with plans as low as $10 per month or $50 a year